Carolina Ferioli is a young and emerging fashion designer born in Bologna, Italy. Fascinated by the world of fashion since she was 3 years old, she graduated in Milan IED European Institute of Design in 2012, then worked for three years in the plus-size industry, woman, priest-a-porter. At 26 she made her debut for the first time in the fashion world with the spring summer 2017 season with a line represented by a practical woman, modern, elegant and sophisticated at any time of the day. The key color that characterizes the brand’s philosophy is black, that will prevail in all its collections.
An Interview with Carolina Ferioli – Fashion Designer
- Who/what are your style inspirations when designing? Why?
While I am drawing I always think about what I would like to wear. I prefer special and refined things, not common to anyone. I like to give an image of me sought without excesses. I’ve always been attracted by tailoring, from the creation of a pattern and tissue manipulation. I like clean, minimalist yet sophisticated aspect, giving at the same time a lot of femininity to the woman body. Philosophy and oriental-inspired lines fascinate me because I find them very elegant and special.
- What and when was your first fashion memory?
I fell in love the world of fashion at age 3, casually watching at a high fashion show on television .
- When did you get started as a designer, what motivated you to become involved with the fashion industry?
I started my designer experience when I was 19 years old, attending to a high level fashion course in Milan, and developing some personal fashion ideas and creations, up to the actual Spring Summer 2017. I always have the intention to create my own personal fashion line, as it means the realization of my original dream. Becoming a fashion designer.
- How would you describe your personal style?
My style is clean, elegant but understated and feminine. I love black and dark colors .
- Who attracts your attention in the fashion industry today? Why?
Nowadays my interest is on Italian Brands such as Costume National, Sportmax, while for International Brands I follow the creations of Jill Sander, Dries Van Noten, Haider Ackermann, Maison Margiela,Narciso Rodriguezand Vionnet. The reason is because they reflect my personal idea of the fashion, that should be sartorial, minimalist and clean, refined and fresh at the same time.
- What is your favourite opportunity that you have been offered due to your involvement in the fashion industry and community? Why?
During the final years of my education by IED (European Institute of Design) I collaborated with a local firm to define the material study applied to their fashion collection. Thanks to this experience, I was engaged in a National company to follow and improve their collection in terms of design and style. There I had the opportunity to contact the World fashion market, as I develop specific fashion lines for the Russian market. Now I would like to participate to your Fashion Week to increase my professional experience in the World fashion market, and to present my personal collection, as I believe that it could match its taste. It’s my first fashion show and it gives me an unbelievable feeling to tell a story with the choice of an atmosphere made of lights, music, and makeup.
- Where are you from and how does that inspire what you create?
I’m from Bologna, Italy, even if I spent several years in Milan. This condition inspired me to follow and increase the Made in Italy fashion idea, as I strongly believe that Italian fashion has still a lot to compete in the International Market. Italians have a natural ability in the creativity and good workmanship, together with a great dexterity and attention to details. Overall, the typical Italian taste.
- What advice would you give to amateur designers just starting out in the industry?
I would recommend to young designers to undertake this activity only if they are really decided in succeeding. It is very hard, not a game, with a lot of work to do to pursue this career. You have to work hard and try to look around 360 degrees , but If this is what they really want, fashion world gives a lot of satisfactions.
- Can you give a short description of your brand?
My brand is made in Italy with a minimalist design and Japanese-inspired concept , it is characterized by clean lines , feminine , sophisticated, chic and sporty elegance that you can wear all day long. The fit of my clothes is soft and refined : gently wrap the body without pointing out the defects and at the same time reinforce the feminine idea. Brand is characterized and characterizes the coming seasons for the almost total absence of color . The color that best represents my brand is black. I exploit my image and my personality in advertising to tell the story of my brand.
- Where do you hope to see yourself in 5 years?
In the next future I plan to be known all over the world. It is a very difficult dream to realize , especially in a short time , but I’m struggling for this. My main plain is to greatly expand my collections , giving even more expression for my creativity. I would like to create my own perfume, a line of accessories, knitwear and why not, I would love to have my mono brand shop in a big city. My personal shop is a place where costumers test my creations in a minimal concern, shop assistants wear elegant uniforms designed by me, rigged and combed in a fresh and clean way. All around ambient and chill music and large windows that face on a japanese garden.